To click or not to click …

Can the psychology behind recommendation engines and online purchases help us to build better models?

What is the purpose of online recommendations? (Image © Sayuri Moodliar)

Despite knowing how recommendation algorithms work, I often find myself asking, ‘What were they thinking?’ And I am sure that many other users are occasionally confused, irritated or even suspicious when some recommendations pop up on their screens.

1. Technically speaking …

2. It’s about emotions …

“When dealing with people, let us remember we are not dealing with creatures of logic. We are dealing with creatures of emotion, creatures bristling with prejudices and motivated by pride and vanity.” — Dale Carnegie

3. Keeping up with the Joneses …

“Man is by nature a social animal ….” — Aristotle

4. So it’s about conversion rates?

Writer, explorer and lifelong learner

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